Tuesday, December 21, 2010

Because of information revolution career in media is booming

Because of information revolution in the country everybody wants to be connected with other parts of the world through varied means of information and communication technology. Therefore the utility of mass communication in everyday’s life has really increased. These days various tools of mass communication like newspapers, magazines, journals, radio, TV etc are accessible to everybody irrespective of age and education. Gone are those days when remotest of villages in the country have no access to many national and regional newspapers. Today situation is totally changed. Even remote villagers are aware of the national and international events through local and national newspapers. This shows the significance of print media in modern man’s everyday life. Now newspaper and magazines are playing the role of national building by disseminating two ways information between the government and the people. Today’s newspaper and magazines are become an alternative forum of redressing of public grievances. The direct result is proliferation of newspapers, magazines and journals in the country and opening of many career opportunities of the youth.

Career Prospects
Career opportunities in Print journalism are many. The newspapers and magazines today cover a wide range of specialized sections which demands for professionally qualified journalists. Print journalism has two sections; field work and desk work. A journalist can work as a correspondent reporter and collect news form the field. In other way he also can work in news desk as an editor/copy editor/proofreader etc. Moreover a professional journalist can work as a freelancer in print media and can contribute articles to the newspaper and magazines. Nevertheless self employment is also a good option for journalists. They can run their own media or advertising house after some year of experience in this field along with ample capital.

Wednesday, December 8, 2010

Career in Media Industry

http://blog.searchenginewatch.com/social-media-people.JPGMedia industry is very vivid and one of the most versatile industry. Mass media, as it is called theoretically, is one of the most influential industries as it is directly connected with the mass audience. The main work of Media industry is to provide information and generate public opinion. The Media industry first started with the mass distribution of newspapers and magazines. Today, the definition of media has changed and media has many sub forms like Broadcasting with the help of TV and radio, Entertainment with use of audio visuals -films and videos, internet that includes blogs, forums, music, news, then Publishing of Books, papers, magazines, and it also includes postal mail, telephony and other interactive Media. The media has various purposes like providing entertainment, education, Advocacy among others. Thus the scope of a Career in media industry is vast.

Scope of Media Industry in India


According to the market analysis and research, Indian media industry has projected size of 7.7 billion US$. Moreover, it is estimated to be over 18 billion US$ by 2012.The television sector has a 42 % share and print media has 30 % share. The Indian entertainment industry is one of the fastest growing in the world giving 1000 films per year. It is the largest output by any media industry in the world.

Raised regulations, quality content development, competitive pricing, increased consumer base and significant marketing, creative use of technology and work effectiveness are the key drivers of Indian media industry. Because of varied structure and root presences, many media companies in India have grown up speedily and are recruiting newer young talent for increased efficiency and creativity. Because of this starting a Career in media industry is the latest trend among many youngsters in India. The strong influence that media holds over people's life has also attracted many to start a career in Media.The business opportunities in Indian media and entertainment industry are enormous. There is untapped potential along with the good creativity talent. In addition, good economy, FDI inflow, higher per capita income are the main reasons, because of which new media industries are opening up, thus giving good Career in media industry. Some of the reputed media companies in India are- Times Group which owns Indiatimes, Filmfare, Planet M, Times of India and many other brands, Adlabs, Zeetelefilms, UTV, Nimbus Communications, Sahara Group, Mukta Arts, Shrinagar Group, News Corporation, Sony, Walt Disney, Sun Network, BMG, Universal, The Indian Express, Manorama etc.

Tuesday, March 9, 2010

Scope of Animation Career

Now days it is an emerging form of media. It is growing into a multi-billion dollar industry generating a great scope of employment for those who wanted to try their hand in this field. Though it sounds interesting but it requires great effort and caliber to master it. The various steps that are involved in this are story writing, story boarding, character sketch, concept creation, Modeling, Environments, Rigging, Character and Mechanical, Lightening, Textured, Dynamics, Voice recording, Digital editing, Vfx, final film.

The field of media animation is wide open today. While animators still use their skills to make animated shorts and features, a host of other applications use animation. Some are an off-shoot of traditional animation; others take the profession in a completely new direction. Game Design: Computer games and advanced graphics have changed the job prospects for many aspiring artists. Game design programs are springing up all over; future designers can learn the skill sets required to work in this field. People interested in this aspect of media animation can expect to work with game design elements such as puzzles, character animation and game levels. To prepare for a career in game design, would-be animation artists should take traditional media courses in drawing, painting and sculpture, as well as in new media animation technology. CD-ROM Design: The design of interactive CD-ROMS offers another outlet for animators. CD-ROMS are used for a number of applications, including interactive catalogs and brochures, educational materials, presentations, computer training and animation. Requirements for this job include classes in animation technology, Flash, After Effects, Power Point and HTML. Film Animator: Film animators works in all aspects of animation--not just character animation.

Animation is also sought after in the music industry as we see more artists make videos which contain animated affects blended with live action etc. The animation and multimedia industry is said to reach 1530 billion this year and it continues to surge, the backbone of the industry are all the bright young minds who have chosen this field as their career, this is a chance for every young inventive mind to be a part of a movement which is moving only upwards.

Sunday, March 7, 2010

Everything You Need to Know about Career in Media


When you are thinking about a career in media, you may be only thinking about the person who anchors the morning news; however, there are many more careers in media that are less obvious, but very challenging and rewarding as well. Media and the right and want to know is very important in this day, and this had made work in the media business competitive and in high demand. While working in this field is not easy, with looming deadlines and odd hours, it is a great career to consider. Various Media Careers

There are many different careers available in the media industry, and some are very high profile, while others blend into the background. One of the most prolific careers in media is as a news analyst or a news anchor. This career involves taking the news from various sources and interpreting, examining, and even broadcasting this news. Usually within this type of job there are specialties, such as Sports and Weather. Reporters have very similar jobs; however, they are usually out doing the footwork and finding the stories that anchors use on the news.The career in media is not as rozy as it appears. Glamour is there, parties are there, but they all die down soon. Anxiety replaces excitement. You have to perform on razor's edge. Anykind of excuses are not acceptable. You have to keep performing better n better. You have to compete with yourself always. All your faculties, physical, intellectual, emotional and social have to undergo simultaneously deadline stress. It is live n happening with fierce competition from within n without the organization.

The skills requires of a good media person are obvious. Your command over language, your knowledge of the field you are covering, your presentability including your body language, your keen sense of analytical ability and provess to think on your legs in at times stressful situations. you need to connect directly to audience. Your physical ability and agility is also a factor as media don't keep business hours!A career in publishing industry, especially editing, requires extraordinary command over language, attention to grammar and an eye for detail.Apart from these general traits and skills, the other skills vary according to the area of job in the Media And Entertainment sector.